What happens when I buy the DLC from Steam for example?
When our customers buy the DLC from Steam then all proceeds with the exception of Steam's revenue share go directly to our JustGiving-Page.
So 100% of our revenue shares will be paid out to the charity until the initial goal is set. Read further for more information about hitting that goal.
How much did it cost you to develop 321?
We can't count the endless hours we spent nearly every day on this project with the exception of some breaks in between due to university(Max) and work.
If we only think about costs like additional art, Unity-Assets, Steam-fee, accomodations for events like Rezzed2016, a few flights between Germany-England every year
and so on... it is about 12000 Dollars from start to finish. But again, we do not count our own time we invested in that calculation.
Where did that money come from?
From our own pockets - no investors/funding for this project.
What happens when the JustGiving page hits it's initial donation goal?
When the donations exceed that goal then that means that we have successfully raised awareness for Winston's Wish over the course of the last 3 years. It also means that our personal sacrifices, our work and everything in between has been
worth it. We not only have delivered a product that people enjoy playing, we have also given something back to those who helped David and his family after Simon passed away. This was our personal goal all along. Giving something back, being thankful and able to process everything that happened together.
The sad and unspoken truth is that in order to achieve this goal everyone on the team has worked in their freetime on their own will by making sacrifices and doing overhours. It's been a true team effort that would not have been
possible if it wasn't for those contributors who donated their time and lifes to this cause.
We want to give those people something back as well.
This is why we offer this DLC on Steam and other platforms. We hereby promise that all proceeds from that DLC go to the charity until the goal has been hit. Afterwards we will split the revenue between the developers and the charity.
How can I see that you actually donate all of your proceeds to the charity?
Good question! First of all you can checkout the current donation value in realtime on the JustGiving page: https://justgiving.com/fundraising/threetwentyone
Just keep in mind that it takes some time for Steam and other vendors to payout the revenue so there will always be a delay when you support the fundraiser through the DLC.
Additionally we will post regular updates through our social media channels about the current goal value and mention it whenever we make a donation. We feel like it is our duty to make this whole process completely transparent and easy to understand. That's why we take extra care of every single step.
Why do you not do it the other way around - pay your own costs first and then donate everything else to the charity?
This is something we have discussed in detail when we made the decision to do it the way it works right now. So... there is a good chance that this game won't have any sales at all. It might not even get many downloads! We are a completely new team, we are fairly unknown in the scene and the game might just not be what people nowadays expect to play. It is fairly hard for new players and the younger generation which has never seen a text adventure before...
So in the case that we simply do not get enough people to buy the DLC - everything we earn gets donated atleast. Maybe someday after some Steam sales it is actually enough to reach that donation goal. We can't say for sure.
In case we do get really positive feedback and players actually buy the DLC then everyone wins - we can cover a few of our costs and the charity reaches it's goal and beyond.
Will you stop donating your proceeds to the charity once the goal has been reached?
Nope! We will continue to support the charity through donations based on our revenue. We just don't give it 100% anymore.